Your brand, protected in the United States.
Register your trademark with the USPTO with real human guidance. Protect your name, your logo and your business before someone else does it for you.
The difference between having a brand and owning it.
A trademark is a legal right granted by the USPTO that gives you exclusive ownership of your brand name, logo or slogan in the United States. Without it, your brand is just a nice idea.
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Brand name
The name your business goes by in the market.
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Logo or symbol
The visual marks that identify your product.
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Slogan or tagline
Distinctive phrases that make customers think of you.
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Trade dress
Unique packaging, visual presentation and product look.
The federal office where your brand becomes official.
The United States Patent and Trademark Office (USPTO) is the only authority that can grant the ® symbol in the United States. Every application goes through an assigned examiner, a 30-day public publication period and a final review.
If your business exists, you already have a brand to defend.
Most founders think about registering their brand only once there is already a problem. These are the three profiles that most often show up too late.
Sellers who live off their catalog
If you sell on Amazon, Shopify or Mercado Libre, federal registration unlocks Brand Registry and blocks copycats before they reach your listing.
Creators and consultants who are their own brand
If your name is your business, registering it stops anyone else from cashing in on your reputation, launching courses under your name or grabbing domains about you.
Businesses already operating internationally
Before you scale into the United States, register your brand. The filing date matters legally: the first to file usually wins.
What you gain the day your brand is registered.
Exclusive federal ownership
You legally own your brand in all 50 states, not just where you operate.
Sue copycats directly
You can take action in federal court without having to prove prior use.
Amazon Brand Registry
Access to the most widely used brand protection program in the world.
A valuable, licensable asset
Your trademark becomes an asset on your balance sheet, transferable and monetizable.
A base to register in other countries
Your US filing date counts as priority under international treaties.
Preventive name lock
No one else can register a confusingly similar mark in your product class.
From idea to registered trademark in 5 stages.
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1
Day 1
Preliminary search
We check TESS, common law and social media to confirm your brand is available before filing.
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2
Day 3–7
TEAS Plus application
We draft the descriptions, Nice class and specimen, and sign the USPTO form with you.
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3
Month 3–4
Examiner assigned
A USPTO examiner reviews your application and issues an Office Action if there are any issues.
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4
Month 5–6
Public publication
A 30-day window for third parties to oppose. The vast majority of marks go through unopposed.
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5
Month 8–12
Registration granted
You receive the Certificate of Registration and the official right to use the ® symbol.
What breaks when you go it alone.
Skipping the preliminary search
Filing without checking TESS usually ends in a refusal and losing the entire USPTO fee.
A poorly prepared specimen
The USPTO rejects most DIY specimens. A photo is not enough; there are strict commercial-use rules.
The wrong Nice class
Filing in the wrong class protects something that is not yours. Changing it later means starting over.
Ignoring the Office Action
If the examiner requests changes and you do not respond within 6 months, your application is considered abandoned.
What founders ask us most.
Do I need an LLC to register my trademark?
It is not required, but it is recommended. You can file as an individual, but having your LLC first gives you stronger legal protection and keeps business assets separate from personal ones.
What if someone already registered a similar name?
In the preliminary search we check for phonetic, visual and market similarities. If there is a real conflict, we tell you before filing and help you iterate on the name or presentation.
Can I register my logo and my name in a single application?
They are two separate applications, and each one protects something different. If your budget is tight, we usually recommend starting with the word mark (the name) and then the design mark (the logo).
Do I have to be selling in the US to register?
Yes, you need actual commercial use or a clear intent to use (a 1(b) filing). If you are not selling yet, we can file Intent-to-Use and submit the specimen once you start operating.
What if I get an Office Action?
It is included. We respond to up to two Office Actions at no extra cost. If the examiner requires extensive legal argument, we let you know first and give you a transparent quote.
Does a US trademark protect me in Mexico or Latin America?
Not automatically. Trademark registration is territorial. But your US filing date gives you priority to register in other countries within 6 months, thanks to the Paris Convention.
Your brand should be yours, legally, in the United States.
Every day without registering is a day someone else can file first. Start with a free, no-commitment search.
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